A Vietnam Country Review History Essay

A Vietnam Country Review History Essay Vietnam as we know is approximately 331,688 km ² in area but it does not include the Hoang Sa and Truong Sa islands, it is larger than Italy and almost the same size as Germany. Vietnam is located in South East Asia, bordered to the north near China, to the west near Laos and Cambodia and to the east, by the Pacific Ocean. The capital of Vietnam is Hanoi, it is located in the north and is the second largest city in Vietnam, as the capital of Vietnam for almost a thousand years now, and Hanoi is considered to be one of the cultural centres of Vietnam, where most of the Vietnamese dynasties had left behind their imprint. After that I will summarize some culture of Vietnam. First of all, the Culture of Vietnam, or in particular the culture of the Kinh ethnic origin in the northern Vietnam, is one of the oldest cultures in the Pacific region. Although so, the major influence is China, Vietnams culture had created a lot of features, quite similar to the other people of East Asia and other countries in the Pacific Ocean (such as Cambodia , Laos and Thailand) that have suffered a major cultural influence by India. Nowadays, the culture of Vietnam has changed from time to time, it is a special blend of the many ancient cultures with the indigenous culture of the Vietnamese. Other than the influence of China, the cultures of the Vietnamese people are also influenced by the Western culture. Some examples of the Vietnamese culture are: food, apparel, religion, and the cultural territory. Body Climate First of all I will talk about the climate in the south of Vietnam, it is located in the tropical monsoon equatorial so it has a very high temperature throughout the year and it only has two seasons, which are rainy and dry. The rainy season begins from the month of May to November and dry season will begin from the month of December to April the following year. Because the south rainy season is longer than the dry season, so this has some sort of influence in the change of culture I ways of food to the culture in the south, the central, and the north of Vietnam. As we know the cuisine of Vietnam is very famous around the world, Ho Chi Minh Citys cuisine is also partly reflected by the cultural life and natural minerals, its cuisine is influenced by the French cuisine, Cambodian cuisine and the Thai cuisine. Today, the specialties are easily found at Ho Chi Minh, it is a combination of the food from the North, Middle, South and international cuisines, for example: sour soup is a combination of the sour salty of the north, spicy peppers of the central, and sweet fresh of the south. Another example is the beef steaks which are thinner and more mature and it is also spicier vegetables served with it compared to France. By contract, the nature of the part middle of Vietnam is it has a very hard climate, it is influenced by the sea breezes as well as the mountain winds. The people living here are austere and rich energetic. The Central Food has food that are very spicy, very spicy-hot, as positive (for the cold when it comes to soaking in water and odor resistant nature of the seafood capital nature-sound welding) and it is very salty. The food materials are often simple, but if you ever have the opportunity to really enjoy, it will be an experience that will never be forgotten. Besides that, for the north of Vietnam which Hanoi is the capital, the season of Hanoi has four seasons: summer, spring, winter, autumn. So the culture of Hanoi people is more confidential and always upholds their cultural pride with elegance. Hanois cuisine is not spicy, their flavors are mainly using fish sauces. The cuisine of Hanoi is still considered of elegance, sophistication and harmony from color to flavor. The richness and diversity of the cuisines of Hanoi is the consequence of the weather. So that is why I think the change of climate can help my country to improve our cuisine. Topography The topography of Vietnam mostly consists of hills, mountains, forests and the sea. Moreover, the country has two major river deltas, the Red River Delta in the north and the Mekong Delta in the south. Based on abundance of topography I will analyze the influence they have toward our culture. First of all, the North is covered by mountains, and that is why the culture of the North has a close relationship with China and Laos and there are ethnic people living near the mountains. So that can help them to practice commerce and trade with each other through the day market at the borders. It is very good as it can help the people of Vietnam to exchange cultures with the other country. Secondly, the middle of Vietnam are mostly adjoins with the East Sea in the east and Truong Son Mountain on the west, and it also is very good to exchange seafood with other countries. Finally in the South, theres the Mekong River Delta, which is approximately 40,000 km2. The region has very good climate conditions for agriculture and as a result, the Delta is the largest rice growing region in Vietnam. The South peoples culture is mainly based on working. Every day they are obliged to wake up early for work. Based on topography of the life, the South people live better than Middle. Nature resources All natural resources of Vietnam are mainly oil and gas, mineral resources (anthracite) and other resources (marine resources, tropical forest, and agricultural potential). The country has 4 world heritages accepted by UNESCO, it also has beautiful beaches, national ecological forests, countryside, high-land and historic places. Based on the abundance of natural resource, I will explain some natural resources that will influence Vietnams culture. As I mention before, Vietnam has a lot of rivers and the sea. With people live near the river or the sea, they have cultures that are religious, which means that before they go fishing on the sea or rivers, they always pray which is believed that they will be assured. Actually, it also creates a superstition in here that is spiritual culture of the coastal fishermen festival. It is a part of the traditional culture and its customs are passed down from one generation to the next. However it does not affect the economy. In the past, Vietnam was so poor due to the war. But after that people lived in Vietnam were diversified from natural resources so that they can change from nomadic culture to civilized culture. So anywhere that has good natural resources, it always have a good population. Its a stimulant factor of the Vietnamese culture. However, the downside of it is that the forests could be excessively exploited and this definitely is causing a great impact on the societys life of the area. Conclusion After I analysis three of geographical factors that can influence culture in Vietnam are: Topography, Climate and Natural Resources. The cultures of Vietnam has a lots of differences changes follow each of part of Vietnam (South, North, and Middle), from the past to future time. Nowadays, the culture of Vietnam has changed, from time to time, it is a special blend of the many ancient cultures with the indigenous culture of the Vietnamese. Based on some change of geographical that why government have some change for policy, innovation, and integration. It can help spirit for promote the social to progress. So I can believe renew culture in the quest to promote social progress in Vietnam today.

Controls at bellagio Essay

Focus on three key roles at mainly three levels of authority in the casino. How would you characterize the â€Å"control strategy† (e.g., tight vs. loose) used over each of these roles? A. Blackjack dealers (tight controls) Dealers are highly visible which does not allow for fraudulent activity. This in itself is a tight control but other tight controls in place include: table assignments, closed circuit television (CCT) observation, 2 dealers at the table, and other employees on the floor keeping watch. Standardization is also part of the tight controls for blackjack dealers. They must wear uniforms and perform certain duties, such as accepting tips and doing cash and chip exchanges, exactly as procedure states. All dealers must be licensed and the Bellagio does background checks before hiring. Financial and accounting analyses ensure there are no statistical anomalies associated with any one dealer or shift. CCT is one of the best controls the Bellagio has. Employees do not always follow controls put in place but when they know they are being watched they have no other option and the temptation to steal lessens. CCT cameras can zoom in on the tables close enough to monitor all cards being played and bets being made. (Mills & Yamamura, 1996) B. Pit bosses (tight controls) Pit boss controls aren’t as tight as dealers but they are always on the floor watching dealers and handling customers so they are still visible. Part of their job is to promote and market the casino on the floor. Some of the tight controls for bosses are the same as dealers and include: CCT observation, licensure, background checks, thorough documentation whenever they interact with finances such as customer perks or chip counts, and bonuses based on profitability. Documentation is not only important for comparison and accountability; it is an audit trail to ensure nothing fraudulent is occurring. â€Å"The objective behind documentation testing is to prove that cash coming in or cash going out does not result in a currency transaction reporting violation.† (Mills & Yamamura, 1996, p. 54) C. Vice president of table games (loose controls) The Vice President of table games (VPTG) oversees the operations of the games. They assure the organization mission, products, and services are presented in a positive image and are consistent with casino business strategies. VPTG have little to do with the actual physical chips and cash therefore require little supervision. Complimentary service (comps) abuse may become a problem; VPTGs â€Å"taking care† of their friends. (Rudloff, 1999) This will be an issue for auditors to monitor very closely. VPTG must also be licensed and have background checks run. Their bonuses are based on profitability as well. There are action controls, personnel controls, and results controls. Action controls include observation and documentation. Personnel controls include training, licensing, background checks. Result controls include documentation and financial and accounting analyses. All of these controls play a part in protecting the casino from theft, fraud, and skimming. Are the managers interviewed for the case justified in being proud of their company’s control system? Why or why not? The managers should be proud of the control system in place because it meets the goals of the company and it is working. As long as they keep evaluating the controls and evolve when necessary the system should continue to work. Bellagio Casino Resort’s control systems for firms in other industries Much of this system is already being used in many industries where there are high value inventories. Such industries include banking, jewelry, pharmaceuticals, and many precious metal industries. Any industry plagued by theft and fraud could benefit from aspects of the casino control system. As more things become regulated and the accounting world converges towards international standards tighter controls will need to be in place. References Merchant, K. & Van der Stede, W. (3rd Ed.). (2007). Management control systems: performance measurement, evaluation and incentives. Prentice Hall. Upper Saddle River, NJ. Mills, J.R., & Yamamura, J.H. (1996). Casinos and controls. Internal Auditor, 5(3):54-58. Retrieved October 18, 2013 from ebscohost.com. Rudloff, R.W., (1999). Casino fraud. Internal Auditor, 56(3): 44-49. Retrieved October 18, 2013 from ebscohost.com. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

The Foolproof Elementary Persuasive Essay Topics Strategy

The Foolproof Elementary Persuasive Essay Topics Strategy Using Elementary Persuasive Essay Topics Introduction has become the most creative portion of this writing that requires really very good writing abilities. It's important to understand that essay topics are just basic ideas that leave you pondering a notion that might be a huge deal to another person. Well, first, you're want to find good persuasive speech topics. Explore the subsequent fascinating topics. To begin with, if you're arranging a persuasive speech, you ought to think about a topic that could create mental pictures in the minds of your audience. Obviously, giving an amazing persuasive speech requires more than simply picking a very good topic. The simplest way to opt for a persuasive essay topic is to talk about a present issue. In the actual sense, it's hard to pick a superb persuasive essay topic from numerous great topic ideas. Don't neglect to bring a strong hook at the beginning (introduction paragraph) and wind up with an impressive conclusion to create the reader want to talk about the interesting persuasive essay topics of your selection. To earn a competent claim, the author must use evidence. Utilize your individual opinions to correct the reader's point of view. My conclusion summarizes my principal points. It leaves the audience a little confused about what they are supposed to do. It summarizes some of my main points. The finish of my writing summarizes my most important points in an intriguing way. The Nuiances of Elementary Persuasive Essay Topics The very best persuasive short essays often concentrate on controversial problems. Whatever you're passionate about will be the best option for a fantastic persuasive essay topic. There are a couple basic guidelines to follow as a way to be in a position to compose a great persuasive essay. Additionally, you can capture reader attention with the assistance of funny essay topics. Use these strategies to receive it right! As tempting as it might appear to skip past the extra info and go straight to the list of persuasive essay topics, don't do it. When you think persuasive essay topics topics if you're few subjects refers to get cell. Examine the list below and pick the one you're familiarized with or truly feel passionate about. On the opposing side, obtaining a list of good persuasive essay topics is insufficient. Elementary and secondary schools around the nation are starting to actively tackle the issue of bullies. Evidently, students experience little-to-none of such problems when using computers. Before they start to write, it's a good idea for them to make a list of the points they want to make to their readers. They use this list of dropping out of the site. So, the best method to compose an excellent persuasive essay is to discover a theme you're acquainted with and wish to share your experience with the reader. At exactly the same time, it's an amazing persuasive essay idea. Anoth er thing you ought to think of before writing is your principal point. You're going on a vacation and you may have just one type of toy or activity for the entire trip. Remember your essay shouldn't be a string of jokes, it's a narrative it ought to have a start, middle and the end. My writing isn't always ideal for my audience. It is not appropriate for my audience. Persuasive writing can be hard, particularly when you're made to face with a close-minded audience. Persuasive Letter Your state will provide an award to the very best elementary school teacher. Therefore, many students and employees decide to purchase cheap essay rather than writing it themselves. Not allowing students to use tablets in class ways to deprive them of something that is virtually a component of them and of their day-to-day lives. There are way too many advantages that are withheld from children once we take away recess. They should be able to use cellphones in school. Together with gauging the audience, there are a number of important steps that you should go through before you are able to commence writing. Many people wind up covering the exact tired topics they see in the media daily, just because they can't produce a better idea. Choose the target audience. To accomplish this effect, you have to structure the paper in the most suitable way and make certain your language is crystal clear and concise. Yes, it's a great deal of work which why you must decide on a persuasive essay topic which most suits your interest, for you in order to delight in the writing process. To choose which subject you're likely to discuss, it's crucial to see the complete collection of good persuasive speech topics from the special area of study. Some teachers develop experimental methods of lecturing, and these new methods have a tendency to reveal promising outcomes.

Thrasymachus Perspective on Human Nature Essay - 1298 Words

Thrasymachus Perspective on Human Nature Thrasymachus perspective of human nature is that we all seek to maximize power, profit and possessions. He gives the argument that morality is not an objective truth but rather a creation of the stronger (ruling) party to serve its own advantage. Therefore definitions of just and unjust, right and wrong, moral and immoral are all dependent upon the decree of the ruling party. Thrasymachus argues that acting morally, in accordance with the ruling party, benefits the ruling party, while acting immorally, injures the ruling party and benefits oneself. Thrasymachus perceives human nature as our ruthless drive toward superiority. He believes that unless we are foolish†¦show more content†¦2. My human nature drives me to maximize my power, profit and possessions. These, and only these, are what I take value in. 3. I am not in total power and I desire to be to maximize the three ps. 4. I have no qualms about injuring others, only in others injuring me. 5. Injuring those in power can make them lose power. If they lose power I could become superior to them. 6. Morality is defined by those with power. 7. Being moral benefits those in power; being immoral injures those in power. C. Living immorally is the way to gain power, and thus maximize my profit and possessions. Socrates contests Premises 1 and 2 of this argument. Socrates attacks the Premise 1 in stating that rulers are not active in acquiring the three ps, they are servants to the entirety of their jurisdiction. Socrates says, all authority†¦ considers what is best for nothing except its subjects, its wards. (Republic 345d) Socrates also attacks Premise 2, disagreeing that we value only possessions. Socrates favors knowledge, the approval of the gods, and a healthy soul (see the justification Socrates uses in not allowing his friends to bribe him from prison in Crito). Socrates says, morality is a good state and is knowledge, and an immoral person will be an enemy of the gods, Thrasymachus, and a moral person will be in their favour. Because the only attribute Thrasymachus gives human nature is the desire for power, profitShow MoreRelatedThe Ethical Egoist: Whats the Problem in Plato’s The Republic, Socrates824 Words   |  3 Pagesof their statements. Socrates argues that there are many problems with their views on social philosophy, especially when it comes to Thrasymachus’ idea of ethical egoism. Plato delivers his view of justice through Socrates when he responds to Thrasymachus, Glaucon, and Cephalus on the issue. Throughout the discussion, Plato never argues against the egoism within humans, however he objects to the idea that the unjust man is better off then the just man; he believes that in order to reach eudaimoniaRead MoreEssay on Socrates vs Thrasymachus1653 Words   |  7 Pagesdisagreement between Socrates and Thrasymachus about the nature of justice. The disaccord between their views of the subject is extremely pronounced, but there are certain underlying agreements which guide the course of the debate. One way to evaluate the validity of the arguments involved is to examine whether the assumptions at the root of the argument are in accord with this common ground. By my reading of the dialogue, Socrates’ reply to the first part of Thrasymachus’ definition of justice restsRead MoreJustice Is The Interest Of The Stronger1453 Words   |  6 Pagesbeing the will of the people. Justice is in the interest of the stronger. 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Glaucon states that all products can be separated into three classes: things that we crave just for their outcomes, for example, physical preparing and medicinal treatment; things that we fancy just for their own purpose, for example, euphoria; andRead MorePlato s Influence On The Government Of His Time1204 Words   |  5 Pagesanti-political, then Plato was not anti-political. In fact, Plato was pro-polit ical in that he supported a form of elitism (or oligarchy). To understand how Plato thought of politics, one must understand elitism. Elitism is â€Å"the idea that a minority of human beings are in some way superior, as a group, to the majority† (Roberts Sutch 2004). Plato thought that the government should be split into two classes of people: the artisans (or businessmen) and the guardians. The guardians were then split up intoRead More The Republic - Book 1 - Theme Of Justice Essay2346 Words   |  10 Pages The subject matter of the â€Å"Republic† is the nature of justice and its relation to human existence. Book I of the â€Å"republic† contains a critical examination of the nature and virtue of justice. Socrates engages in a dialectic with Thrasymachus, Polemarchus, and Cephalus, a method which leads to the asking and answering of questions which directs to a logical refutation and thus leading to a convincing argument of the true nature of justice. And that is the main function of Book I, to clear the groundRea d MoreThe Republic - Book 1 - Theme of Justice2417 Words   |  10 PagesThe subject matter of the Republic is the nature of justice and its relation to human existence. Book I of the republic contains a critical examination of the nature and virtue of justice. Socrates engages in a dialectic with Thrasymachus, Polemarchus, and Cephalus, a method which leads to the asking and answering of questions which directs to a logical refutation and thus leading to a convincing argument of the true nature of justice. And that is the main function of Book I, to clear the groundRead MoreEssay Socrates and Thrasymachus in Republic2140 Words   |  9 PagesSocrates and Thrasymachus in Republic Socrates and Thrasymachus have a dialogue in Chapter 2 of Republic which progresses from a discussion of the definition of morality, to an understanding of the expertise of ruling, and eventually to a debate on the state of human nature. The Thrasymachian view of human nature has interesting implications in regards to Thomas Nagel’s ideal of egalitarianism, and Barbara Ehrenreich’s discontentment with the economic disparity in our democratic society.

The United States Has Progressed From A Rural, Agricultural

The United States has progressed from a rural, agricultural nation to an urbanized industrial one in just the last two centuries. Through this the transformation of the American lifestyles have changed drastically. Other countries focus on eating well, excercise, and taking enough time to eat and enjoying what they are eating. One lifestyle that many Americans have adapted to is the Western Diet, but today around the world the Western Diet is not viewed as the most nutritious or beneficial diet for humans. The nutritional patterns of high-fat and cholesterol, high protein, high sugar, and excessive salt intake, as well as the excessive consumption of processed fast foods has collectively defined the Western Diet. Even though this type of†¦show more content†¦Type two diabetes is preventable with the right kind of lifestyle, but if it is not prevented the only one to blame is the individual because it is self done. Obesity and type two diabetes are two ilnesses that are done to ones self through the acts of not eating a healthy stable diet and not exercising on a regular basis. If the United States did not promote so much processed foods the american families probably would not be in this epidemic. Unfortunaley, this epidemic is spreading worldwide, it will continue to have this domino effect if individuals are not more aware as to what they are eating. Khanna goes on to explain how when this type of diet is used in different parts of the world such as in Japan there becomes an apparent difference in their health. She notes that there is a decline in their health. She also states that â€Å"in the West, we have far too many additives in our foods, high fructose corn syrup, things we cannot even pronounce in our foods.According to the authors of the Harvard University of Public Health Web Team, Deane Eastwood, Christopher Ternan, and Jacob Yerdon, the Western diet plays one of the largest roles in obesity. Obesity has become a growing epidemic in every age group due to the toxic environments that have prevented many Americans from healthy living. We are constantly surrounded by processed foods, whether it be in schools or work areas, which makes it difficult for individuals toShow MoreRelatedTheu.s. De La Madrid Of Mexico Essay1882 Words   |  8 PagesMuch of the government’s efforts in addressing the challenges were placed on privatizing state industries and moving toward trade liberalization. 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The Great Depression affected almost everyone in the United States. People had to learn to live on less, and still enjoy life when they could. When the stock marketRead MoreAp Dbq 20071446 Words   |  6 Pagestime period 1870-1890. As railroads expanded, so did cattle ranching. In Document F it states, â€Å"An establishment in Chicago which combines the operations of ‘shipping’ and of ‘canning’ beef has a slaughtering capacity of 400,000 head annually. When we add to this the requirements of other similar although smaller concerns, and the large number shipped eastward on the hoof, we have a grand total of not far from 2,500,000 head marketed in the city of Chicago alone,† ex plains how the shipping of beefRead MoreExchanging Our Country Marks by Michael Gomez.1495 Words   |  6 Pagesvarious strands of the historical record in a stunning fusion that points the way to a definitive history of American Slavery. 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Ethical Framework Free Essays

What does it mean to be ethical? What does it mean to be ethical? Ethics is derived from the Greek word ethos. Ethics to me can be defined as always doing the right thing all the time. Everyone has their own moral principles that decide his/her behavior. We will write a custom essay sample on Ethical Framework or any similar topic only for you Order Now Everyone is completely different in how they were raised and taught in what was right and wrong. As stated by Santa Clara University, â€Å"ethics refers to standards of behavior that tell us how human beings ought to act in the many situations in which they find themselves-as friends, parents, children, citizens, businesspeople, teachers, professionals, and so on† (Santa Clara University, 2010). A lot of people will get ethics confused with it being the same as their feelings. In fact, it is totally opposite. It is that way because when people generally get angry with something or someone and then they will typically follow that up with doing something bad. There are certain ethics people should follow in their everyday lives. Whether you know it or not but if you drive every day and you choose to drive the speed limit, not to commit murder or even not to rob a bank you are following the rules and regulations that were implemented by our government. I know from a personal level about doing the right thing and being ethical when one of my friends was working a bakery. My friend left that job and took the recipe and started making her own cookies and went out on the street and sold them cookies to the bakery’s current customers and future customers. Not to mention this was the bakery’s best cookie that was voted on by its customers. Pretty soon the owner realized his sales were going down and quickly realized that it was his former employee selling his product without the benefit. He eventually filed a lawsuit against my friend. Now what my friend did was not only fair and right but was also considered unethical. My friend had pay a fee back to her former boss and had to give up the recipe and not do that again. In my everyday life I choose to be ethical in everything I do. I choose to do the right things when it comes to doing something that I know I shouldn’t be doing. One thing that comes to mind of me not being ethical was when I was not of the legal age to drink alcohol. I know that I would drink every now and then when I was in high school. I thought it was the cool thing to do and hang out with my friends while I did it. Then when I came to Brevard it got worse being around a lot of my friends that would peer pressure me. Growing up I had two great parents that taught me to always do the right thing. While doing it I knew it would be ethical to not pick a beer up and drink it seeing how the law stated that you had to be at least twenty one years of age to consume it. My parents have always told me, â€Å"Would you still do what you’re doing if I was sitting right behind you? But also on the other hand I do not consider it being unethical if I were to do something that didn’t really have that much harm, like for example lying to a friend. According to Cornell University, â€Å"Many acts that would be widely condemned as unethical are not prohibited by law† (Legal Information Institute, 1992). When deciding on what would be considered ethical and non-ethical, you would have to use your judgment of h ow you were raised to determine the certain actions. I know for a fact that when and if I have kids I will definitely raise them the way my grandparents and my parents have raised me. If I can do that then I will know for a fact that I will be proud of my kids and they will be properly raised. REFERENCES Legal Information Institute. (1992). Retrieved September 9, 2012, from Cornell University Law School: http://www. law. cornell. edu/wex/ethics Stanford Encyclopedia of Philosophy. (2005, December 20). Retrieved September 9, 2012, from Personal Identity and Ethics: http://plato. stanford. edu/entries/identity-ethics/ Santa Clara University. (2010). A Framework for Thinking Critically. Retrieved September 8, 2012, from http://www. scu. edu/ethics/practicing/decision/framework. html How to cite Ethical Framework, Essay examples

Mcdonald Communication Theory And Practice -Myassignmenthelp.Com

Question: Discuss About The Mcdonald Communication Theory And Practice? Answer: Introducation Communication is the process of message transmission from the sender to the recipient. In an organization, communication needs to be very effective and efficient, the essence of management is the communication process. Without effective communication, management functions that are basic cannot be performed well. In McDonald, a business organization involved the continuous flow of information. The organization involves a very large number of consumers and staff, therefore feedback from the consumers is very important part of the business communication. McDonald organization has a hierarchy of various levels. Communication practices play a greater role in the procedure of directing and controlling of the people in the organization. Misunderstanding can be avoided if the organization has an effective system of communication. In the organization of McDonald, the communication between the subordinates and the superiors is very effective and regulated by the norms and rules. People within an organization should be fully aware of the policies, rules, and regulations of the organization. In McDonald, the business communication that is in practice is the oral communication and the written communication. McDonald organization focusses not only on how the organization can reach its consumers and target consumers but also, how can the consumer reach the company (Kotler, 2011).According to Kotler, communication in today's world is a dialogue that is interactive between the organization and its consumers that takes place in all stages i.e selling, advertising, consuming and post selling services. The reduction in the cost of communication has enabled much organization to shift from mass communication to a communication that targets the consumer and face to face communication. Significance of business communication. Business communication plays a vital role in the attainment of the organization marketing objectives. Communication understanding is of significance since it is the process through which organization attains their set objectives culminating their success. Individuals attitude in McDonald organization were easily altered through communication. This was majorly impacted by how well the individual was informed. The well-informed individual was having a better attitude as compared to the less informed individuals. Communication made it easier for individuals to associates. Finally, communication made the process of decision making very easy as it helped the management in assessing and identification of alternative actions courses. Communication theories There is a variety of business communication theory that is used in McDonald. They include: Communication accommodation theory The communication accommodation theory, encompasses the aspects of motivation and result transference of the communication style between people (Doon, 2016).The theory suggests that people do transfer their communication styles in two ways that are the divergence and convergence. Those people who have an ethnic background that is considered strong will transfer their style through divergence, so as to highlight their identity group importance. Those who transfer their communication through convergence are considered helpless or powerless and only do so when they are in need of being accepted in the society. Groupthink theory Groupthink theory suggests that the process of groupthink will only arise when groups that are considered highly committed fail to handle various problems affecting them (Doon, 2016).It proposes that people are unwilling to share ideas that are unfamiliar to another member of the group. During such occurrences, the group will make a wrong decision that has effects which are long term. Organizational information theory For an organization to be considered successful, it is important to have all the information that is considered necessary, for it to achieve its goals. The theory suggests that people behaviors and productivity are mainly affected by the organization communication. The main object of the communication is to reduce the doubts so that to extract information that is relevant from the existing ones (Doon, 2016). Communication practices An organization that has imperative communication skills is likely to succeed. Having communication skills that are positive will, increase the business opportunities (Marks, 2016).As this will enable the business get ahead in certain areas where those organization that is not assertive may not succeed. Some of the practices comprise of: Body language. One should not shy away from the person they are communicating with. One should endure that they maintain eye contact and posture that is relaxed regardless of the role being played. Body language that ensures that a person is listening comprises of, making eye contact. Occasionally nodding the head to acknowledge point being made in the conversation. In a business context, during marketing or negotiation of a business deal, the process is likely to be successful if there was a mutual understanding of the terms and the conditions of the contract to avoid complications in the future (Russell, 2015). Communication consistency In the McDonald organization, the management has the ability to communicate consistently to the staff through remaining available. Despite the difficulty of the situation at hand, it is the task of the supervisor to air the voice of the employees. They do this in an open and honest way. The communication practice between the employee and the management is very open and honest. The management is always available and bold. The organization has always left the communication lines open for the employees who may want to address their problems with the management. This practice has enabled the organization prevents small issues which normally arises then due to negligence end up becoming the large issues through ensuring the employee that the management is open to discussing any pressing issue at any time(Russell, 2015). Patience The management at McDonald has always given the staff and consumers time to air their concerns. The management has always remained focused on what they are trying to raise as an issue, this usually shows the consumer or employee that the management is open to helping them out with their issue. Many people tend to break communication lines due to impatience. Suppose one is confused about what the other person concern, it is polite to request the speaker to elaborate their concern. This will create a mutual understanding and help in the business operations (Jukso, 2014). Speech and attentiveness. During communication, it is advisable to be concise and clear while speaking (Jukso, 2014).One should ensure they speak on matters that are important and they do not waste any time drawing stories that will deviate the mind of the listener. The significance of verbal communication is the competence to exercise active listening. One ought to always make mental notes of the important notes. In that manner, when given the chance to speak, one will be able to speak on the most significant issues being dealt with (Russell, 2015). Recommendation Communication is an essential factor in the success of any organization. McDonald has been a successful organization in the past years, having taken a research on the communication practice of the organization, the following areas need to be keenly implemented. For the organization to stay ahead of the competition and maintain a competitive advantage over its competitors it has to restructure its communication practice in the following ways. The organization should enable a wide conversation. This will include a platform for instant messaging. The benefits of this include the aptitude to manage numerous conversations productively at once. The prospect to break down the language obstacles because of text worked better than voice. The organization should improve its vertical and horizontal communication. The organization communication should be streamlined. This can be achieved through the use of the right tools. Programs that connect workers at the level would be implemented. This will enable the managers and the owners more responsible and answerable when the staff invest their energy and time in brainstorming ideas which could be of profit to the organization (Kneece, 2015). The success of an internal communication will depend on the resources allocated to it. The management should come up with a budget to allocate the resources. In order to establish a budget that is meaningful, the organization should weigh and evaluate the impact of failure to invest in the employee aptitude to build a strong relationship with other colleagues and share their concern and come up with information that helps their job performance. Conclusion Business communication is essential to the success of any business. McDonald has been able to achieve its goals through setting effective communication between the organization and its customers, shareholder and staff. The communication accommodation theory, the subordinate staff are most likely to use the convergence style because they feel helpless and will communicate in a way that shows they are in need of acceptance by the management. Group thinking theory has been used in McDonald to brainstorm ideas in case of any problem. This has helped the organization in getting ideas from various staff members and shareholders. Organization information theory has been implemented in the McDonald in order to reduce doubts and extract information which is relevant from the existing information. References Berkenkotter, C., Huckin, T. N. (2016). Genre knowledge in disciplinary communication: Cognition/culture/power. Routledge. Doon, Z. (2016). 17 - Different Types of Business Communication Theories. [online] Business Study Notes. Available at: https://www.businessstudynotes.com/others/business-communication/different-business-communication-theories/ [Accessed 23 Jan. 2018]. Jukso, J. (2014). Best Practices in Communication. [online] IndustryWeek. Available at: https://www.industryweek.com/public-policy/best-practices-communication [Accessed 23 Jan. 2018]. Kneece, R. (2015). 5 Tips To Create Effective Internal Communications With Your Team. [online] Fast Company. 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